AOL Unveils New Brand, New Logos

AOL unveiled a "new brand identity" Sunday night.

Instead of AOL, it's "Aol." -- period included. There are also six new logos -- from a goldfish to a paint swirl. A spokesperson says more are coming.

Click through to see the logos >

All of it is the result of work with brand consultant Wolff Olins, which AOL hired over the summer.

AOL is spinning off from parent company Time Warner (TWX) this December. Last week, it told employees it needs 2,500 of them to volunteer for layoffs. The company plans to turn itself into a next generation media company, building on the 80 or so blogs and content sites it already runs.

Here's CEO Tim Armstrong's canned quote from the press release:

“Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people - employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade.”

Read more at Business Insider…